It was a conversation I’ll never forget.
Soon after I sold my first book, Prince Charming Isn’t Coming: How Women Get Smart about Money, I flew to New York and had lunch with my editor from Penguin. As we munched on our salads, I casually asked if she ever invested.
“Oh no,” she said, emphatically. “I have no money.” I could see she was embarrassed, so I dropped the subject.
A year after my book hit the stores, she called to confess.
“Remember that lunch when I told you I had no money,” she said. “Well I did, but it was all sitting in cash in my 401 (k). After working on your book, I realized how foolish that was. So I started educating myself, found an advisor, and it’s now fully invested. I even collected my spare change in a jar every night, and I’ve invested that too.”
She paused a moment, then added: “I watch the market go up and down, but I’m in it for the long haul, so I’m not worried at all.”
My heart burst, I was so excited. But then she said what I hear all the time from women when they finally understand investing.
“I have to tell you, Barbara, I feel so powerful.”
Those four words captured the essence of my life’s work; why I’m so passionate about helping women financially. Sure, I want them to prosper. But more importantly, I want every woman to realize that by taking charge of her money, she’s taking charge of her life. The incredible sense of power this brings is a seriously intoxicating high.